Follow the development of the project through news, updates and other useful information.
The Plus: Someone has to take the lead if we are to accelerate the green shift
Vestre has a long tradition of turning words into actions. We are proud to take the lead, and with the 2021 opening of The Plus, the world's most environmentally friendly furniture factory, we are establishing a pioneering new standard for the factories of the future.
Magnor on the world map as a tourist destination for culture and sustainability
The next generation furniture factory is coming to Magnor. When The Plus opens in 2021, we will be able to deliver more, and faster, in an environmentally friendly and efficient way unlike anything that has gone before. The factory, designed by Bjarke Ingels Group, propels Vestre leaps and bounds into the future. A rising tide lifts every boat, and the local area is coming along for the ride. Magnor is being put on the world map.
Vestre is creating green jobs with space for everyone, and through The Plus, we are now set to create even more
The primary purpose of Vestre is not simply to produce furniture. We create caring meeting places, where people can come together across social, cultural and financial divides. In this way, we help to make the world a slightly better place; in this way, we create meaningful jobs.
How to compete globally from Scandinavia
An essential reason for building The Plus is to prove that it is possible to compete globally from Scandinavia. Manufacturing in high-cost countries means we must work smarter and more efficiently than our competitors. But it is possible, and Vestre aims to prove it.
How do you build the world’s most environmentally friendly furniture factory?
In June we launched our plans for building the hypermodern factory; The Plus. But The Plus is so much more than that. We actually have five goals for the project, you might call it our manifesto: The first goal being that we will build the most environmentally furniture factory in the world.
Construction of the world’s most environmentally friendly furniture factory has started
On Friday, 25 September, we started building the world’s most environmentally friendly furniture factory. Named The Plus, the factory is located in the town Magnor, in eastern Norway, and will be the largest single investment in the Norwegian furniture industry for decades. The Plus has been designed by the world-famous firm of architects BIG Bjarke Ingels Group, and will serve as a global showcase for outstanding architecture and high-efficiency industrial production.
The factory aiming to set a new global standard
We have no doubt said it many times before, but when Vestre was established in a German barracks in Haugesund back in 1947, our motto Everything is possible for Our Lord and a mechanic lay behind it all.