News
Follow the development of the project through news, updates and other useful information.
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Building The Plus: The roof (vol 2)
The world’s most environmentally friendly furniture factory will not only reduce greenhouse gas emissions, but also increase biological diversity! This time on #BuildingThePlus, we let you in on how we plan to do so. Keyword: The roof.
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Building The Plus - The floor
We’re back with another video in the series of #BuildingThePlus! A series that welcomes you behind the scenes of constructing the world’s most environmentally friendly furniture factory! This one about a new type of concrete flooring we developed to save the planet from tonnes of CO2. But how?
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Building The Plus: The windows
One of the reasons we are building The Plus, is to boost the public interest in industry, technology, and green production! And to prove that there is no conflict between creating new jobs and sustainability! That’s why we are creating what might be the world’s most transparent factory - with huge glass windows allowing everyone to watch the production 24/7, all year round. And the windows? A three-way-wonder increasing transparency, reducing energy needs and cutting greenhouse gas emissions.
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Building The Plus: The place
Last video in the series #BuildingThePlus (for now)! And this one is on the beautiful place of Magnor, Norway where The Plus is being built. It's far from coincidental that we are building the world's most environmentally friendly factory right here, and in this video we tell you exactly why. Oh, and our goal? Magnor and The Plus topping Tripadvisor! Yes, you heard us - we aim for the stars and won't stop at nothing!
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Building The Plus: The machines and technology
Through The Plus, Vestre aims to prove that it is possible to compete globally from Scandinavia. How? In the fourth industrial revolution, the internet and artificial intelligence meld together with manufacturing and products. Next up in our video series #BuildingThePlus, you can learn about the machines and technology we will be using.
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Building The Plus: The construction site
When building the world's most environmentally friendly furniture factory, the construction site is just as important as the building itself. So this time on our video series #BuildingThePlus, we turn the spotlight on the steps we have taken to create one of the most environmentally friendly construction sites in the world! Why? Because secrets don’t drive the world forward, we believe openness and sharing does!
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Building The Plus: The facade
Welcome to the fifth video in our video series on building The Plus - the facade. With goals such as maximum visibility and maximum sustainability, innovation was the only choice. Incoming: facades that have never been built before! #BuildingThePlus
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Building The Plus: The roof
This time on our video series #BuildingThePlus we're tackling the roof! Yes, the roof - one of the coolest things about this Scandinavian factory. It is an homage to "Allemannsretten" (the freedom to roam) and is accessible to visitors 24/7, all year round. No fences, no secrets - all inclusivity and transparency.
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Building The Plus: The use of wood
The future is being built from timber! So it's a given that the same applies to the industry of the future and the world's most environmentally friendly furniture factory. Welcome to the third video in our new series #BuildingThePlus - this one on building using wood.
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Building The Plus: The world's most environmentally friendly furniture factory
We know that a lot of you are interested in the building of The Plus. Incoming: this video series where we welcome you behind the scenes of constructing the world's most environmentally friendly furniture factory. First one up: the concept, the cooperation, the environment. #BuildingThePlus
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Building The Plus: The environmental performance
Continuing our new video series that welcomes you behind the scenes of The Plus, with this one about the factory's environmental performance. We don't get to call it the world's most environmentally friendly furniture factory for nothing! #BuildingThePlus
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The Plus: Someone has to take the lead if we are to accelerate the green shift
Vestre has a long tradition of turning words into actions. We are proud to take the lead, and with the 2021 opening of The Plus, the world's most environmentally friendly furniture factory, we are establishing a pioneering new standard for the factories of the future.
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Magnor on the world map as a tourist destination for culture and sustainability
The next generation furniture factory is coming to Magnor. When The Plus opens in 2021, we will be able to deliver more, and faster, in an environmentally friendly and efficient way unlike anything that has gone before. The factory, designed by Bjarke Ingels Group, propels Vestre leaps and bounds into the future. A rising tide lifts every boat, and the local area is coming along for the ride. Magnor is being put on the world map.
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Vestre is creating green jobs with space for everyone, and through The Plus, we are now set to create even more
The primary purpose of Vestre is not simply to produce furniture. We create caring meeting places, where people can come together across social, cultural and financial divides. In this way, we help to make the world a slightly better place; in this way, we create meaningful jobs.
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How to compete globally from Scandinavia
An essential reason for building The Plus is to prove that it is possible to compete globally from Scandinavia. Manufacturing in high-cost countries means we must work smarter and more efficiently than our competitors. But it is possible, and Vestre aims to prove it.
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How do you build the world’s most environmentally friendly furniture factory?
In June we launched our plans for building the hypermodern factory; The Plus. But The Plus is so much more than that. We actually have five goals for the project, you might call it our manifesto: The first goal being that we will build the most environmentally furniture factory in the world.
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Construction of the world’s most environmentally friendly furniture factory has started
On Friday, 25 September, we started building the world’s most environmentally friendly furniture factory. Named The Plus, the factory is located in the town Magnor, in eastern Norway, and will be the largest single investment in the Norwegian furniture industry for decades. The Plus has been designed by the world-famous firm of architects BIG Bjarke Ingels Group, and will serve as a global showcase for outstanding architecture and high-efficiency industrial production.
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The factory aiming to set a new global standard
We have no doubt said it many times before, but when Vestre was established in a German barracks in Haugesund back in 1947, our motto Everything is possible for Our Lord and a mechanic lay behind it all.
