The Plus Named Finalist for the Danish Design Award 2025
We’re proud to share that The Plus—our factory and visitor centre in Magnor, designed in collaboration with Bjarke Ingels Group (BIG), has been selected as one of 17 finalists for the Danish Design Award 2025.
The Danish Design Award celebrates the transformative power of design—how it shapes our world, drives sustainable change, and improves lives.
“That’s why it’s such an honour to see The Plus recognized as a finalist among Denmark’s most forward-thinking design projects,” says Bjørn Fjellstad, CEO of Vestre.
Located in the forests of Magnor, The Plus is the world’s most environmentally friendly furniture factory. It merges transparency, innovation, and sustainability into a dynamic, open production space. With its circular design, renewable energy, and glass-walled openness, The Plus is both a factory and a public destination, showing that modern industry can be responsible, inspiring, and beautiful.
What if a factory could be more than a place of production—and become a place for people?
“On behalf of everyone at Vestre, I once again want to extend my thanks to BIG and now to the Danish Design Award jury for selecting The Plus as a finalist. It’s a great honour and a testament to what’s possible when sustainability, transparency, and bold design lead the way,” says Fjellstad.
The awards ceremony will take place in Copenhagen in November 2025. Congratulations to all fellow nominees who are using design to build a better tomorrow.