Concept
Together, Vestre and BIG have created an entirely new typology, where people, production, technology, architecture, and nature are completely integrated with each other.
The Plus is conceived as the direct translation of logistics into architecture. The four production areas – the colour factory, the wood factory, the assembly department, and the warehouse – are arrayed around a central courtyard that forms the very heart of the building. The geometry provides an open and efficient workflow, while allowing all four wings of the factory to be in direct contact with the forest. At the centre of the building lies the experience centre, which provides 360-degree views of the whole production process.
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=556&q=90&w=750&s=84d6bbc2c64773d53734a714dba9cc55 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=704&q=90&w=950&s=8c0986a0d180bd856b7d727b0547da7a 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=852&q=90&w=1150&s=1e54ebea12a35de8eb86f8a8ca21d1c0 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1001&q=90&w=1350&s=778392162213bb92119e6d359c702c39 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1149&q=90&w=1550&s=e6df5af6d3d4030f06a2f6ad981b1aaf 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1297&q=90&w=1750&s=174563be5b2c7ca2e7dc0401f4d76f61 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1445&q=90&w=1950&s=d45ab50423cb4dd6d1db60de9658edd1 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_25.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1483&q=90&w=2000&s=240777c75151ed0a55a54957729b97c1 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=568&q=90&w=750&s=24d6e25fd0f11cad55472112fe35e97d 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=720&q=90&w=950&s=3df4643c7ee9ee235efac764ee67f9d8 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=872&q=90&w=1150&s=249357018955160261f2533a176af20d 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1023&q=90&w=1350&s=e831baf278634dc86dcd6ea4de9d39f9 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1175&q=90&w=1550&s=97b172887b5df4a9113267b0a223d97b 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1326&q=90&w=1750&s=e089283bf8834017755aef5b1e722c1c 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1478&q=90&w=1950&s=115b2900a3ead50ff339e003cb9121c0 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_24.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1516&q=90&w=2000&s=c34267627fbc2e6d580e978c4d250b4b 2000w)
Direct contact with the forest
Because the junction between the factory’s four wings needs to accommodate all production-related traffic smoothly and efficiently, it has been designed in the shape of an indoor roundabout. This leaves space for an open-air central courtyard where Vestre can showcase our latest furniture collections through every season of the year. A colourful staircase leads visitors and employees up to the experience centre and office.
By cleverly raising one corner of each wing of the factory, the architects have created a view from the roof that alternates between the forest canopy and the production halls.
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=420&q=90&w=750&s=a03eb6399e966e415e4d75281c9a7887 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=532&q=90&w=950&s=15630499f3c796d8979588332c3c085c 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=644&q=90&w=1150&s=7dec710f67c23fe5e229dc254bc1cc8c 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=756&q=90&w=1350&s=c061ee37f2f8ea38181e30a0c11da6e7 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=868&q=90&w=1550&s=f0af909a65ad19814ea558ab6274ef28 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=980&q=90&w=1750&s=168c921081169a2186b1684a61cad494 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1092&q=90&w=1950&s=b4ca93054e92ba03bace91c11890b5ad 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_22.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1120&q=90&w=2000&s=c2f52dfc77d0c26e27c314fef2d6b440 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=420&q=90&w=750&s=9196cca4ec45cc7c0b2771e053e65d15 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=532&q=90&w=950&s=f9cb1e41c1219d102fddd922430c0ff9 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=644&q=90&w=1150&s=1610ca0c64e3f56021279e27d3ec1cb0 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=756&q=90&w=1350&s=b33181448772d7edb181356e68c54698 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=868&q=90&w=1550&s=48a551eb6e84eb3e93d1f7a60e01bf62 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=980&q=90&w=1750&s=527e6983ad147387187e69f61ae7df7a 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1092&q=90&w=1950&s=38b37b6e79cc6c3188647fd0a2bd14df 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_13.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1120&q=90&w=2000&s=709e84d0cc8552196c534024ed393a19 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=420&q=90&w=750&s=8c40f7da1c04660d722233560aa03e9f 750w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=532&q=90&w=950&s=577035f652540f782b07467a12d830d0 950w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=644&q=90&w=1150&s=f397ca4f7cbec41b6d6abcca4e2c40e7 1150w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=756&q=90&w=1350&s=07b1c4079ae4a020c36255d67f584597 1350w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=868&q=90&w=1550&s=9f75e9652b00e244700f5f380765a26a 1550w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=980&q=90&w=1750&s=98fe984f97f5f9c8942f039e75e67a0a 1750w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1092&q=90&w=1950&s=d93d7894051bdfec560fdeabd124d909 1950w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1120&q=90&w=2000&s=fdd8524d5ee967af237736b7c7c6f106 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=420&q=90&w=750&s=0dcb76d0acb8aea693c5e93cc1f1c62a 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=532&q=90&w=950&s=a102462eef3fc972cdbd8551f6b9c1ce 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=644&q=90&w=1150&s=00518f03dcdfb1104f2bf9eff53b980e 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=756&q=90&w=1350&s=de39d57ba4f1fae9328972911d2ee61a 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=868&q=90&w=1550&s=99f09d38221ae11489e5c309e6f108d3 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=980&q=90&w=1750&s=961443cb31c8ec0f089ee7cda7a33827 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1092&q=90&w=1950&s=da6826473913b4a32ee77c7cb9ff423a 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_27.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1120&q=90&w=2000&s=46c9fe3fc6dad3b5872bfe3c56b7c53b 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=420&q=90&w=750&s=55e8f342a8947cb66cb0d305d9303d8c 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=532&q=90&w=950&s=35feffb81a1b9f283feef4c5a79cb160 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=644&q=90&w=1150&s=d845806926aa298abc8267182b5334e7 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=756&q=90&w=1350&s=6767092a6c0a5f0148749b33ce3eaa4a 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=868&q=90&w=1550&s=ce63148f7ce867471155cc7f2e54a950 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=980&q=90&w=1750&s=f45f85d1380a1198c9c9377a73bb13ad 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1092&q=90&w=1950&s=1e1b96d2ed2b23191d2953c0b5e506a3 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_18.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1120&q=90&w=2000&s=8a2a1b63037ea763ca9a76b2ceb3a312 2000w)
The view from the roof shows how the factory's propeller-like wings form a reciprocal system that creates not only a logistical hub, but a structural nexus. The four wings will have a 21-metre, free-spanning gluelam frame construction. A 3-metre-wide braced service corridor will house the technical infrastructure and provide structural stability for each wing. Ducts in the factory floor will allow power, compressed air, and ventilation to be routed to the relevant machinery, ensuring that as much of thise infrastructure as possible is hidden away.
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=562&q=90&w=750&s=bb99bed1d10c42c0d147d7f5a9a15cdd 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=712&q=90&w=950&s=a8ef824cc5119799ddb1ee2e1340b296 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=862&q=90&w=1150&s=ba587e6f8aa7d0ed4efe0a9ba1c18d7f 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1011&q=90&w=1350&s=276baad92b332f003b7dd983b5a48959 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1161&q=90&w=1550&s=05c234610f0f3b89ee4c169c968d640c 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1311&q=90&w=1750&s=bd3462ac8324fc90eea9904938f2ce55 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1461&q=90&w=1950&s=991983955380a9474b7223269b8dcc31 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1611&q=90&w=2150&s=162b7c89dcd1e0c8e8d0fe450ed3e1d9 2150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1761&q=90&w=2350&s=3ef5308ad741f495aae552ba6674c30b 2350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_28.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1798&q=90&w=2400&s=f8d8d5d1b4219a5f199caf303b600014 2400w)
To add a sense of playfulness to the factory, each machine is coated in one of Vestre's RAL colours, which spill out over the floor to create an archipelago of colours that links back to the central roundabout. Since each factory wing has its own colour code, this mapping of the machinery provides an orientation system in an otherwise completely symmetrical space. With this visual reference, it is easy to identify, trace and explain the workflow. Vestre wants to create a new perception of what manufacturing looks like and, as part of that, the colours are intended to be particularly appealing to children.
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=563&q=90&w=750&s=3f2ee11b9ce41a8cef472a11e4a19445 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=713&q=90&w=950&s=d3a35e446b369cb75b4df112ffeebf89 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=863&q=90&w=1150&s=64a8000d5cc6a75963894fafbfdc337e 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=90&w=1350&s=e5acd23eef9ef0ef14b316fc39212522 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1163&q=90&w=1550&s=fbf3c0eae92b1985786fb8be93c586b3 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&q=90&w=1750&s=3b462c05dbbf7ad070e001856ed8943b 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1463&q=90&w=1950&s=8c40b28d98c4bcb3e8630588fc8341ec 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_11.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&q=90&w=2000&s=c12167866ddac2f8af689303d8df5f79 2000w)
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=563&q=90&w=750&s=5e7a8d1b7aaec9b6bd9a9b3245a43e62 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=713&q=90&w=950&s=be8c0f3333734bfe2ad70573ce390c13 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=863&q=90&w=1150&s=a0dee121c2deaa10c3a9a67ff42f6c0a 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=90&w=1350&s=2c5cd25470595cd68b4b6f3aef733a6c 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1163&q=90&w=1550&s=2f1a377353063b86d1f315946464394a 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&q=90&w=1750&s=a4d7917134fefe7fea32a0d5177bc82f 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1463&q=90&w=1950&s=8f51259892327129596fe55f5adb4d66 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_9.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&q=90&w=2000&s=2a9caeb827bacdc4ca7b4753842fae4b 2000w)
The Plus is truly a factory in the forest. Great efforts will be made to keep the trees as close to the building as possible. The building’s façade material is charred larch timber cladding. The method is to make the tree almost maintenance-free and is also fire and fungal retardant. This is also a subtle reference to local history. The first immigrants who came to Magnor from Finland in the 17th century were known for their productive slash-and-burn agriculture. Portions of the forest were burned down, and grain sown in the ashes.
![](https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=563&q=90&w=750&s=0250f678013b528e5eb93f9c387ff692 750w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=713&q=90&w=950&s=e0e7195993956ecc571defde4ace1361 950w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=863&q=90&w=1150&s=590e3b02135c9f56c0e9c888b8858f5b 1150w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1013&q=90&w=1350&s=8dd0da925e1573c3b4237569558f10ad 1350w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1163&q=90&w=1550&s=841a3b68a4627fd5b4675ba3efea6f8e 1550w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&q=90&w=1750&s=3d5d290c53cb36a587926369cd8c069f 1750w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1463&q=90&w=1950&s=0082b38f1d2ec2fab186df65c37fb348 1950w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1613&q=90&w=2150&s=69175966c3deacdee7c1077f8f56a227 2150w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1763&q=90&w=2350&s=5464810255cbccd45e07f38fa6535fa0 2350w, https://theplus2.imgix.net/Einar-Aslaksen2/Vestre_The_Plus-Photo_Einar_Aslaksen-00421_web.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&q=90&w=2400&s=c36a6023addcffdc17f0de5ee7cff458 2400w)
The area surrounding the factory will be kept completely open to the general public. There will be no fences or closed-off areas. We hope that hikers will make active use of the park and even pitch their tents close to the factory. In this way, The Plus represents a tribute to Norway's traditional ‘right to roam’.
![](https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=931&q=90&w=750&s=d2756721ba71d2e582749d55bbf7757c 750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1179&q=90&w=950&s=ae336e07c68b39738cf8c65b69648c90 950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1427&q=90&w=1150&s=18acdce7f993d444be95ada98c8717a7 1150w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1676&q=90&w=1350&s=58e62a8cbb1689aa7f584c5578a798e8 1350w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1924&q=90&w=1550&s=c43313f813b98d08e2b803a9f6ca56ea 1550w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2172&q=90&w=1750&s=11e81750fc2a045647133d0fc4d7560a 1750w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2420&q=90&w=1950&s=56d1ea6cb1dfd32724a546cfa4bc7750 1950w, https://theplus2.imgix.net/Einar-Aslaksen/Vestre_The_Plus-photo_Einar_Aslaksen_16.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2482&q=90&w=2000&s=c5828a706b0894523f415699a5688a8c 2000w)
![](https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1124&q=90&w=750&s=0822739ff2e607053a7e61e724af4163 750w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1424&q=90&w=950&s=397fdb80d7b8f90206f3186209171245 950w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=1724&q=90&w=1150&s=0ea6ff43378393ec5b4df517cf11a9cf 1150w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2024&q=90&w=1350&s=9a5586720551a7b212061ddfb0b1d17d 1350w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2324&q=90&w=1550&s=81cb4505f6e1481b618c69f52754bdf5 1550w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2624&q=90&w=1750&s=e7172cb80efec2adf5404ab871f47163 1750w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2924&q=90&w=1950&s=b89750258fe49d0c38b87d1c517e9e46 1950w, https://theplus2.imgix.net/Apning/52130019987_cdb02bba22_k.jpg?auto=compress%2Cformat&crop=focalpoint&cs=srgb&fit=crop&fp-x=0.5&fp-y=0.5&h=2999&q=90&w=2000&s=b02d27ef75d1372fcd9dbbb59549f551 2000w)
The Plus
Vestre Color
& Wood Factory
Floor space:
7 000 square metersWorkforce:
30-70 full-time equivalentsBudget:
300 000 000 NOKScheduled completion:
2021/2022Construction owner:
The Plus AS (Vestre-konsernet)Architect / landscape architect / structural engineer:
BIG Bjarke Ingels Group ApSProject manager:
Fokus Rådgivning ASCost analysis:
Bygganalyse ASMain contractor:
Ø.M. Fjeld ASGroundwork:
Melby Maskin ASCLT and glulam:
Woodcon AS, Moelven Limtre AS, Stora Enso ABElectro:
Minel AS
RIE:
Foyn Consult ASRør og sprinkler:
Yc Rør ASElectro:
Energima Prosjekt ASRIV:
Erichsen & Horgen ASBREEAM-AP:
Nordic Office of Architecture ASEcology:
Asplan Viak ASBuilding physics:
Norconsult ASGeotechnics:
Multiconsult ASWood Factory
Weinig Vertrieb Und Service Gmbh & Co. Kg, A Falkenberg Eftf AS og Dagsland Miljø ASColor Factory
Greiff Industrimiljö AB, Lakteknik ApS, Nordson Deutschland GmbHSupported by:
Innovasjon Norge, Eidskog kommune, Enova, Klosser Innovasjon og SivaFinancing partner:
Danske Bank, GIEK
Over the next few years, we are developing an amusement park around the factory that will include exciting activities for the whole family. Here, you will also find a poetry path featuring works by Hans Børli, one of Norway's most beloved poets, who lived in this municipality throughout his entire life.
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BIG Bjarke Ingels Group
BIG Bjarke Ingels Group is a Danish architectural firm established in 2005. The company currently employs over 500 architects in Copenhagen, New York, London, and Barcelona. Aftenposten has referred to Bjarke Ingels as "one of the world's most successful architects," and Ingels has been listed in Time Magazine's "100 Most Influential People." BIG is responsible for projects such as Google's headquarters in California, Lego House in Billund, and Amager Bakke in Copenhagen, the world's cleanest waste-to-energy plant featuring an artificial ski slope on its roof. BIG's only project in Norway so far is The Twist, the spectacular bridge that twists ninety degrees over the Randselva River at the Kistefos Museum in Innlandet municipality.
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