Someone has to lead the way
The Plus is the largest investment in the Norwegian furniture industry for decades. The factory will be a global showcase for sustainability and highly efficient manufacturing. Spectacular architecture, a visitor centre and a 300 acre park will also help to develop Magnor as an attractive destination for visitors from all over the world. In this way, Vestre will inspire others to take part in the ‘green shift’.Read more about why we are doing this
Designed by BIG
Bjarke Ingels Group (BIG) is a Danish firm of architects, which was established in 2005. The company employs over 500 architects and designers in Copenhagen, New York, London, and Barcelona. BIG is described as one of the world’s most successful architectural firms, and Bjarke Ingels himself has been included in Time magazine’s list of 100 Most Influential People. Google's headquarters in California, USA; Lego House in Billund, Denmark; and the new Kistefos Museum at Jevnaker in Norway are among the buildings BIG has designed.Read more about the concept
«Vestre and BIG reimagine the factory as a hub for jobs, tourism and community gatherings»Read article
«The Plus is conceived as a village, guided by principles such as sustainable architecture and high-efficiency production»Read article
«The Plus will become a desirable destination successfully integrating industrial architecture with recreational venture»Read article
«The Plus is an incredible feat in terms of sustainability and the future of production»Read article
«A state-of-the-art manufacturing facility that aims to be an exemplar of green architecture»Read article
«The Plus aims to be a global destination for sustainable architecture and high-efficiency production»Read article
«With Vestre we have imagined a factory that is both front of house and back of house at the same time. Where the beauty of the factory is the way it is organized. It is the intersection of a road and a manufacturing plant – which creates this beautiful plus shape, this kind of propeller or pin wheel come together in a node where everything can be connected to everything.»– Bjarke Ingels, Founder & Creative Director, BIG
What we aim to achieve
The Plus is so much more than a hypermodern furniture factory. We have five goals for the project; you might call it our manifesto:
- 1 Vestre will build the world’s most environmentally friendly furniture factory.
- 2 Vestre will prove that we can compete globally from Scandinavia.
- 3 Vestre will create attractive jobs, with opportunities for everyone.
- 4 Vestre will help bring visitors from all over the world to Magnor.
- 5 Vestre will inspire others to take part in the ‘green shift’
Welcome to Magnor
We plan to build The Plus in Magnor, which is located in the municipality of Eidskog, in the Norwegian county of Innlandet. Magnor has a fantastic history, that we want more people to experience. Therefore we are inviting people from all over the world to visit the Vestre Experience Centre and Vestre Forest Camp.
Creating caring meeting places
Vestre is one of Europe's foremost producers of sustainable furniture. What drives us is our desire to create social meeting places where people can come together in outdoor spaces – transcending social, cultural, and economic differences. When people come together, trust and community spirit arise. We call it everyday democracy.Read more about Vestre